Alex Warren

Martech PR expert and Account Director , Wildfire

Alex Warren is a martech PR expert and Account Director at technology PR agency Wildfire. In this role he has worked with brands including Salesforce, Emarsys, Contentsquare, Qualtrics, Episerver and many others. Alex is also the author of ‘Technoutopia: How optimism ruined the internet’ and is a regular speaker and contributor to various marketing sites and events

Stories by Alex Warren

IT certs open interview doors and show dedication, but real-world experience matters most—they're résumé boosters, not replacements for skill.

IT Careers

Spiceworks Community Digest: Certs don’t hurt

Alex Warren

Are certifications like CCNA, AWS, and CISSP truly essential tools for career advancement, or are they just pieces of paper...

Data Management

Martech Brands Are Terrible at Marketing: 5 Tips To Become Better at It

Alex Warren

In this article, Alex Warren, martech PR expert, explores why martech vendors struggle to differentiate themselves and why so many...