Jason Ball

Founder, Considered Content

B2B marketing expert Jason Ball, founder of Considered Content, has worked with Google, Oracle, AT&T, EY, Sony, Hubspot and Microsoft. Jason and his team have created content and communications for 22 out of the world’s top 50 tech companies.

Stories by Jason Ball

Account-Based Marketing (ABM)

Making Account Based Marketing Successful In Today’s Business Climate

Jason Ball

ABM has become popular in recent times, but it can confuse many companies. Designing successful one-to-one and one-to-few ABM campaigns...