Daniel Raskin

Co-founder, CMO and CPO, Mperativ

Daniel Raskin, Co-founder, CMO and CPO of Mperativ, has more than 15 years of experience building brands and driving product leadership. Prior to Mperativ, Daniel served as CMO of Kinetica, held executive product strategy and marketing roles at ForgeRock, and served as Chief Identity Strategist at Sun Microsystems. Daniel also held leadership positions at McGraw-Hill, NComputing, Barnes & Noble and Agari. He has a master’s degree in international management from Thunderbird School of Global Management and a master’s degree in publishing from Pace University.

Stories by Daniel Raskin

Marketing Strategy

3 Questions CMOs Should Ask Themselves When Navigating the Downturn

Daniel Raskin

As businesses reevaluate their marketing investments during this economic downturn, learn about the key questions they should ask.

Sales Enablement

Bridging the Marketing Language Gap With Revenue Marketing

Daniel Raskin

Learn from Daniel Raskin how to reduce the marketing language gap between revenue-facing teams with revenue marketing.

Account-Based Marketing (ABM)

How to Drive More Revenue in the Fertile Middle Ground Between Lead-Based and Account-Based Marketing

Daniel Raskin

Both the lead-based and account-based marketing approaches that grew out of marketing automation are defective at their core and prevent...